At precisely 00:02:08 UTC on November 17, 2025, the jungle camp near Gwrych Castle in Abergele, Wales, erupted in laughter and panic as hosts Ant & Dec dropped the bombshell: Ruby Wax and Angry Ginge had been picked by the British public to face The Divey — the first eating trial of I'm A Celebrity... Get Me Out of Here! 2025. No warning. No prep. Just two very different souls, thrust into the spotlight with nothing but a shared dread and a weirdly tender bond. The moment the words left Ant & Dec’s lips — "The public have decided the person they want to see face the Divey is... the both of you" — Ruby let out a startled, "No!" while Ginge let out a nervous laugh. It was pure, unscripted TV gold.
"I Know He'll Have My Back"
Ruby Wax, the American-British actress and mental health advocate born in Evanston, Illinois in 1952, didn’t hide her terror. At the 27-second mark of the clip, she turned to Ginge and admitted, "You good? No, I'm s******g myself." But then came the twist: instead of crumbling, she leaned into him. "Of all the people in the camp," she said, "I'm happiest to be paired up with Ginge, because I know he'll have my back. I know he's kind of a gentleman... underneath the, um, kind of moronic exterior." That line landed like a mic drop. It wasn’t just relief — it was trust. And it came from a woman who’s spent decades in the public eye, dissecting vulnerability with surgical precision. For her to say that — to name him, to defend him — was a quiet kind of power.And Ginge? He didn’t miss a beat. "Are you? —Yeah, as always," he replied, then added with surprising tenderness: "Hey, Ruby, you’re with me.... You don't need to s**t yourself. I will protect you at all times." The contrast was striking. Here was a man whose stage persona leans into chaos, yet in that moment, he became the calm center. No bravado. No jokes. Just loyalty.
A Flirtation in the Jungle
Then came the moment that had social media buzzing. At the 46-second mark, Ginge looked Ruby dead in the eye and said, "You look absolutely gorgeous, Ruby." She raised an eyebrow. "Do I?" He didn’t flinch. "You do." She pressed: "Which part of me?" He didn’t hesitate. "Every part of you." And when she pushed again — "Honestly?" — he replied, "Honestly, every part. Your hair, your hair," before the audio cut off. Was it playful? Flirtatious? Or just Ginge being Ginge? Doesn’t matter. The chemistry was real. And viewers noticed. Within hours, #ImACeleb trended globally, with fans dissecting every pause, every glance, every laugh.The video, uploaded by the official ITV Studios channel, had already hit 65,000 views by November 18 — a remarkable spike for a 90-second clip. That’s not just curiosity. That’s connection. People weren’t just watching a challenge. They were watching two people — one a seasoned performer, the other a wildcard — find unexpected alignment under pressure.
The Divey: What We Don’t Know
Here’s the thing: we still don’t know what The Divey actually is. No details. No ingredients. No rules. ITV Studios Entertainment, led by Managing Director Theresa Morera, has kept it under wraps. Is it a bizarre concoction? A live insect buffet? A bowl of something that smells like burnt rubber? The mystery is part of the show’s DNA. But this time, the stakes feel higher. Because unlike past trials where contestants faced the unknown alone, this time, they’re facing it together. And that changes everything.The 2025 season marks the 25th anniversary of I'm A Celebrity, which began in 2002 in the Australian Amazon. This year’s camp — nestled in the misty woods around Gwrych Castle — holds 12 celebrities. Ruby and Ginge were the first pair chosen. Not the most obvious duo. Not the most popular. But the one the public picked. That’s the magic of this show: it doesn’t reward fame. It rewards authenticity.
What Happens Next?
The trial hasn’t aired yet. But based on past seasons, it’ll likely happen within 48 hours. And when it does, millions will be watching. Not just for the gross-out factor — though that’s always there — but to see if the bond they’ve built in the first 24 hours holds under pressure. Will Ruby crack? Will Ginge rise? Or will they both laugh, gag, and somehow make it through — together?One thing’s certain: this isn’t just about eating something weird. It’s about who you choose when the world’s watching. And for once, the public didn’t pick the loudest voice. They picked the quietest kind of courage.
Frequently Asked Questions
Who are Ruby Wax and Angry Ginge, and why is their pairing surprising?
Ruby Wax is a 73-year-old American-British actress and mental health campaigner known for her candid interviews and TV work since the 1980s. Angry Ginge is a lesser-known, high-energy contestant using a stage name; his real identity remains private. Their pairing is surprising because Wax is cerebral and articulate, while Ginge leans into chaotic humor. Yet their mutual respect, shown in raw moments on camera, suggests a deeper connection than expected.
What is 'The Divey' and why is it significant in this season?
'The Divey' is the first eating trial of the 2025 season, though its exact nature remains undisclosed. Past trials have involved consuming bizarre foods like insects, fermented substances, or mystery concoctions. Its significance lies in being the opening challenge — and the first time two contestants are paired together from the start, making it less about individual endurance and more about partnership under pressure.
How did the public react to the announcement?
The announcement triggered immediate viral engagement on social media, with the hashtag #ImACeleb trending across Twitter and TikTok. The YouTube clip of the moment amassed 65,000 views within 24 hours — unusually fast for a non-spectacular clip. Fans praised the emotional authenticity, calling it "the most human moment of the season" and noting the rare blend of humor and vulnerability between the two.
Is there any romantic subtext between Ruby Wax and Angry Ginge?
There’s no evidence of a romantic relationship. Their interaction was playful and affectionate — with Ginge complimenting Wax’s appearance and her responding with warmth — but all context suggests it’s camp camaraderie, not romance. The show’s producers have never confirmed romantic pairings as part of the narrative, and no personal details about Ginge’s life outside the camp were disclosed in the footage.
Where is the 2025 season filmed, and why does the location matter?
The 2025 season is filmed at Gwrych Castle in Abergele, Wales — a historic 19th-century fortress surrounded by dense woodland. Unlike past seasons in Australia or South Africa, this location offers cooler, wetter conditions, adding physical strain to the trials. The castle’s isolation and weather contribute to the psychological pressure, making the camp feel more like a fortress under siege than a tropical escape.
Where can viewers watch the full episodes?
Full episodes air live on ITV1 in the UK and are available on-demand via ITVX, ITV’s streaming platform. Clips and highlights are also posted on the official ITV Studios YouTube channel. The show is produced by ITV Studios Entertainment under Managing Director Theresa Morera, ensuring consistent production quality across all platforms.