What is your target audience in business?

Posted by Alistair Kingsworth on Jul, 23 2023

What is your target audience in business?
Understanding your target audience in business is vital to achieving success. This refers to the specific group of people you want to reach with your products or services - those who are most likely to be interested and potentially become customers. They can be defined by various factors such as age, gender, location, interests, or income levels. By identifying your target audience, you can tailor your marketing efforts to their needs and preferences. This, in turn, maximizes business efficiency and profitability.